THE UK MARKET IS HOLDING ITS GROUND: WHAT THE LATEST DATA MEANS FOR BUYERS, SELLERS AND LANDLORDS
After a strong start to 2026, April's figures show the average UK property price settling at £299,313 - a marginal monthly dip of just -0.1%, with annual growth easing to +0.4%.* Whilst that headline figure may not set pulses racing, it tells a story of a market that is finding its level rather than losing its footing.
The context matters here. Global economic developments have introduced a degree of uncertainty that was not present at the start of the year. Higher energy costs have contributed to growing inflation expectations, prompting financial markets to reassess the direction of interest rates. A move that has already pushed up borrowing costs for certain buyers.* So, it is understandable that some households are taking a little longer to make their move.
Despite this, market fundamentals remain in good shape. Earnings are still rising faster than house prices, most homeowners are protected by fixed-rate deals, and although demand has cooled slightly, it remains consistent.* The market is active, and for those in a position to proceed, conditions are still favourable.
REGIONAL VARIATIONS TELL DIFFERENT STORIES
The national average, as ever, only tells part of the story. Beneath it lies a patchwork of regional markets, each with its own momentum.
The North East leads the way, with annual house price growth of +4.5%, bringing the average property value to £183,445. Scotland is also performing strongly, with prices up +4% year-on-year to an average of £222,448.*
Meanwhile, the North West remains a hotspot for buyer interest, recording +3.4% annual growth, with the average home now priced at £248,945.*
These northern markets are benefitting from a combination of relative affordability and sustained local demand - a compelling proposition for buyers priced out of more expensive parts of the country.
The picture is more subdued further south. The South East has seen values ease by -2% year-on-year to £383,044, and London has dipped -1.4% to an average of £536,051. Affordability pressures, higher stamp duty thresholds on more expensive properties, and a greater volume of available stock are all weighing on price growth in these regions. Wales has seen annual growth slow to +0.7%, with the typical home now valued at £230,952.*
The takeaway is clear: national trends are a starting point, not the whole picture. Local knowledge remains essential when assessing what your property is worth - or what you should be paying.
WHAT THIS MEANS FOR SELLERS
The days of properties flying off the market at well above asking price are largely behind us in most parts of the country, but that does not mean conditions are unfavourable for sellers. It simply means that strategy matters more than ever.
Supply has increased across many areas, giving buyers more choice and, with it, more confidence to negotiate. Realistic, well-researched pricing is therefore essential. Overpricing a property in the current climate risks it remaining on the market, which in turn can undermine buyer confidence. Getting it right from the outset, with the guidance of an agent who knows your local market, is the most effective route to a timely, successful sale.
The encouraging news is that buyer activity, whilst more considered, has not dried up. UK residential transactions reached 104,070 on a seasonally adjusted basis in March 2026 - up +1.3% on the previous month - and mortgage approvals also ticked upward to 63,531.* There are motivated buyers out there, but they are simply being more deliberate about where they commit.
For sellers in the stronger-performing regions, like Scotland, the North East and the North West - the market remains particularly active, and well-presented, competitively priced homes are still generating genuine interest. In the South East and London, patience and pricing discipline will remain the watchwords.
For those selling in order to buy, there is a natural symmetry to the current market: the same conditions that require careful pricing on the way out will work in your favour on the way in.
WHAT THIS MEANS FOR BUYERS
For buyers, the current environment offers more breathing room than has been available for some time. Prices are stable, supply has improved in many areas, and the frenzied competition that characterised earlier market cycles has eased considerably. That translates into more choice, more time to make considered decisions, and a stronger negotiating position - particularly in areas where stock levels have risen most.
Affordability remains the central challenge. Higher mortgage rates mean that monthly repayments are still a stretch for many, and the average price paid by first-time buyers - whilst edging down slightly to £238,908 to its lowest point so far this year - still represents a significant commitment. As Amanda Bryden, Head of Mortgages at Halifax, notes: "for those looking to step onto the property ladder, stable prices are helpful, even if higher mortgage rates mean affordability remains stretched."*
That said, the direction of travel is broadly supportive. Wage growth outpacing house price inflation means that, over time, the affordability equation is gradually improving.* For buyers with larger deposits, the current market is particularly well-suited - lower loan-to-value mortgage rates remain competitive, and the wider choice of available properties means there is less pressure to rush.
The key for buyers right now is preparation. Knowing your budget, having your finances in order, and working with an agent who can move quickly when the right property comes along can make all the difference in a market where the best homes still attract genuine competition.
WHAT IS HAPPENING IN THE LETTINGS MARKET
The private rental sector is showing no signs of cooling. The average rent for a new tenancy in the UK now stands at £1,325 per calendar month - up 1.1% on March and 2.1% higher than this time last year. Excluding London, the UK average sits at £1,135 pcm, a 0.9% monthly rise and 1.8% above April 2025 levels.^
These are not dramatic leaps, but they are consistent - and consistency in rental growth, sustained over time, tells its own story about the structural imbalance between supply and demand in the private rented sector. The backdrop to all of this is significant: with the Renters' Rights Act now having taken effect, both landlords and tenants are navigating a period of considerable change, and the market is responding accordingly.
London continues to lead on absolute rental values, with average rents rising 1.5% since March to reach £2,128 pcm - 2.3% more expensive than a year ago. The South West has also seen a notable monthly increase of 1.5%, with rents now at £1,201 pcm, though annual growth here remains modest at 0.4%. The South East, by contrast, has seen no monthly movement at all, holding flat at £1,431 pcm with annual growth of just 0.5%.^
The strongest growth story, however, continues to come from the North. Scotland has seen rents rise by 3.7% year-on-year, reaching £977 pcm. In England, the North East - still the most affordable region at £710 pcm - has recorded the highest annual growth at 4.9%. The North West is also performing well, with rents increasing by 2.7% to £1,091 pcm. Meanwhile, Yorkshire and the Humber complete a positive northern picture, with average rents rising by 2.5% to £930 pcm.^
Notably, every single region across the UK has recorded some level of annual rental growth - a clear signal that demand for rental property remains broad-based and persistent, regardless of geography.
For landlords, the data is broadly encouraging. Rental values are rising across every region, supporting yield performance and helping to offset the increased costs many have absorbed in recent years. That said, the Renters' Rights Act represents the most significant legislative shift the private rental sector has seen in a generation, and those who are well-informed and well-advised will be best placed to adapt. Now is the time to review your portfolio with a letting agent who understands both the market and the evolving regulatory landscape.
WHAT THIS MEANS IN THE COMING MONTHS
The April 2026 sales and lettings data points to a market that is stable, measured and quietly resilient. While dramatic swings in either direction appear unlikely in the near term, that is far from a reason to remain on the sidelines.
In a market like this, the guidance of a local agent is more important than ever. Setting the right pricing strategy is key - whether you’re buying, selling or letting. Get in touch to find out how we can support your next move.
Correct at the time of publishing – 17/05/2026
Sources:
*Halifax HPI, April 2026
^HomeLet Rental Index April 2026
MKT/CS/UKON/170526



